I’ve questioned before whether Lyft might be struggling with funding. But now their biggest driver recruitment promotion ever is set to disappoint hundreds (if not thousands) of potential drivers as well as current drivers referring them.
Yesterday I questioned whether Lyft would be able to fulfill the bonus offer made to drivers. Today, indications from Lyft are that they may not, according to an email sent to applicants (including me):
Last week’s invitation – apply to be a driver, give 1 ride by March 5, and make $1,000 – brought the biggest wave of applicants in Lyft history.
As we’re processing the applications, it’s important that we continue to fulfill our safety obligations. Some of these steps, including DMV and background checks, are outside our control and can vary in length for different applicants.
It is possible that you won’t qualify for the promotion if all steps aren’t completed by the March 5 deadline, along with the ride requirement. In the meantime, you can check the status of your application at lyft.com/drivers.
We’ll be in touch again via email with another update on Friday. Thank you for your patience.
If mere backlogs and not finances were at the root of the stall, wouldn’t it be prudent to extend the ride completion deadlines instead of saying “sorry, you may not qualify”? To not plan to communicate until Friday suggests an intent to let tomorrow’s deadline pass quietly.
Something smells a bit rotten in Lyft-land.